Since March, we have been waiting for the new layout that was announced for Facebook pages and it has begun rolling out today and I was the first few to receive it I guess. Here's a snapshot of the look, and I rarely say this, but I am impressed by the new look! Also there's a new hover box that keeps moving down the page as you scroll asking you to like the page if you haven't done that. A bit of annoyance for the general user, but a win win for the page admin and Facebook.
The single column design
The page is now converted to a single column timeline and this makes it more streamlined with the recently launched new look. Also this makes the post viewing experience consistent and the user only has to scroll down to see posts and not see multiple posts at a time which was relatively annoying before this came out (or so do I feel now after using this layout). The left side of the page presents more details about you, your brand etc. such as website URL, phone number, photos, videos, pages you've liked, map, working hours etc.
A cleaner admin panel
As can be seen, the admin tools section got a redesign and it looks way better now. A box on the right shows you some key metrics straight off without the need of digging into insights. Also the bar at the top makes the interface cleaner and more in resonance with the overall interface and I felt more at home after using the design. Also you can access your notifications and messages in the ever present navigation options and see this in the current page itself, without the need to navigate to a new page. This is an interactive way to show analytics without distracting the admin.
Pages to watch
Although I didn't find this very useful for my case, but maybe people might need this to keep an eye on close competitors and keep a check of their performance relative to them. Facebook pages now have a Pages to Watch section which shows a comparison of overall likes, new posts, new likes this week, engagement and also see the posts which gained most engagement in the past week. So brands be ready for a one on one knock!
The compose section has a hint of redesign too! It's more user friendly now, and just a tinge of good looking compared to before. Also more focus is laid on Offers and events in the section too, though I simply ignore that. But overall a good uplift and a welcome change for me. Also the page now shows the number of scheduled posts when you open the page, and also the time of the most recent scheduled post.
The only negative with this redesign is that the custom tabs that the Facebook admins have been creating overtime appear in a drop down menu in the more section, which is not what everyone wants. So you need to get to convert these into tab applications to make them visible towards the top of the page.
And if you are keen on seeing how the page would look to the general user, you can see the Facebook for Business page to have a brief look (You need to be on the waitlist to get the new admin panel on your page, though rumours are the new layout will roll out for everyone starting 24th April)
Did you also get the new layout? What are your views on it?